David Leeds, Tango Card CEO. (Tango Card Photo)
The GiftCertificates.com startup journey is making a return to Seattle.
Founded back in 1997, GiftCertificates.com was one of the earliest gift card resellers in the market. The company relocated its headquarters from Seattle to Omaha in 2005.
But now it has a new owner: Seattle-based Tango Card, which announced the acquisition of GiftCertificates.com on Tuesday.
Tango Card, which helps companies provide digital rewards, will establish a third office in Omaha and add 30 employees from GiftCertificates.com, which has more than 1,000 customers. The combined company will have 130 employees and more than 3,000 customers.
GiftCertificates.com was previously acquired in 2010 by Marlin Equity Partners.
Tango Card also announced an additional $10 million investment from FTV Capital, which already invested $35 million this past May.
“As we got to know the team at GiftCertificates.com, we recognized the same commercial and customer focus,” Tango Card CEO David Leeds said in a statement. “We believe that together and with the backing of FTV we’ll be able to continue creating value for our customers while also being able to grow and influence the incentive industry.”
Tango Card’s platform consists of three main ways to deliver rewards. Its “rewards as a service” API allows companies to integrate digital rewards directly into their apps and platforms. Blast Rewards allow users to fund a gift card account, build an email template and send out digital gift cards. Reward Link lets the customer send out a link for the recipient to pick a gift card or donation of his or her choice.
Tango Card, which ranks No. 71 on the GeekWire 200 index of privately held Pacific Northwest tech startups, partners with more than 200 retailers, such as Amazon and Best Buy, in addition to restaurants, movie theaters and others. Tango Card also supports donations to 30 nonprofits, such as Habitat for Humanity, American Cancer Society and Girls Who Code.
Editor’s note: This post was updated to reflect that Tango Card raised an additional $10 million from FTV Capital.