(GeekWire Photo / Kevin Lisota) , the maker of the workplace safety device Halo Light, , led by an initial investment from . Brick & Mortar invests in a portfolio of construction-oriented companies, including field data platform Rhumbix and productivity software firm PlanGrid. Illumagear’s flagship product is the Halo Light, a cordless safety system that can be mounted to ordinary hard hats. Built for construction sites, the 360-degree light is meant to withstand the accompanying hazards, like falling from a two-story building or being driven over by a truck. Illumagear CEO Max Baker shows off the company’s Halo Light, a ringed light that attaches to hard hats. (Illumagear Photo) The company said it will use the new cash to staff up, increase marketing efforts and develop new products. “Personal illumination does not solely refer to physical lighting,” CEO Max Baker told GeekWire in an email. “Businesses in high-risk industries need more insight into their daily operations to improve individual worker safety and productivity. Software-enabled hardware will allow us to provide this insight.” Baker hinted that the company may have new products launching as early as this year. The company says that its $99 Halo Light can help companies’ bottom lines by reducing injuries and lowering insurance costs. The system has so far been used in the construction, mining, transportation, power, facilities and oil industries. Illumagear’s early financial backers included Peter Küttel and Rodger May of MK Ventures, as well as former Microsoft executive J Allard.