Russell Wilson in action during a Seattle Seahawks game at CenturyLink Field. (GeekWire Photo / Kevin Lisota) Deion Sanders may have been “Prime Time” during his playing days in the NFL, but Russell Wilson is a prime player when it comes to Amazon. The Seattle Seahawks QB has taken stock in the guys who helped him become the highest paid player in the NFL by actually purchasing Amazon stock for his offensive linemen as a “thank you” for protecting him every Sunday. Monday that Wilson sent a letter to 13 linemen, informing them that he was gifting them each $12,000 in stock in the Seattle-based tech giant. Wilson spent a total of $156,000 — a week after signing a contract extension with the Seahawks that will pay him a reported $140 million over four years. TMZ Sports shared a from Wilson in which he told his teammates that they “go to battle together” every Sunday and that he would not be where he is today without them. Wilson said he wanted to give the men something that would have a lasting imapact and help them prepare for life after football. “One of the ways I prepare is by investing in companies and ideas that I believe will grow and change the world,” Wilson wrote. “One of these companies is Amazon.” It’s an interesting choice in Seattle-area tech investments given that the team Wilson plays for is what it is because of the Microsoft billions made by the team’s late owner, Microsoft co-founder Paul Allen. And Wilson himself has helped the NFL and the company for the league — the Microsoft Surface. But maybe with Amazon CEO Jeff Bezos did the trick in luring Wilson’s investment dollars. Or, the fact that Bezos , Wilson’s attempt at a social media startup, may have helped. “You have invested in my life … this is my investment into yours,” Wilson said in his letter.
Russell Wilson on the homepage of the Limitless Minds website. (ThinkBig-GoFar.com Image) We already know Seattle Seahawks quarterback Russell Wilson has “no time to sleep.” It looks like his latest company will shed some light on that mindset. Wilson, a busy entrepreneur when he’s not on the football field, launched another venture on Tuesday in the form of , a business coaching consultancy that looks to tap the Super Bowl champ’s competitive thinking and mental conditioning and bring it all into the corporate world. GeekWire about the plans for the business last summer. The startup was founded by Wilson, mental-conditioning coach and Trevor Moawad, business partner DJ Eidson, and Wilson’s brother, Harry Wilson. The goal is to help organizations develop the skills to handle adversity under pressure, in competitive environments. “Mental conditioning and mindset training have been a critical part of my performance on the field throughout my career,” Wilson said in a news release. “Trevor is the best in the world at developing these skills for athletes and coaches. Throughout our relationship, we realized that the skills we work on can benefit many more people. I’m thrilled to pair Trevor’s expertise with Harry and DJ’s business acumen to help more people identify and develop these skills within themselves.” The Limitless Minds founders, from left: Harry Wilson, president; DJ Eidson, chief marketing officer; Russell Wilson, chairman; and Trevor Moawad, CEO. (Limitless Minds Photo) Wilson has worked with Moawad since meeting him just before the NFL Draft in 2012. Moawad’s centers around themes including visualization (psychologically experiencing a situation), understanding the power of your voice, focusing on one thought, and , or the idea that overly positive or negative thoughts aren’t beneficial to an optimal mindset. “The ability to develop a consistent mentality is universal. Period. It will remain a core tenant to success in any field, whether it happens by accident or with intentionality,” Moawad said. The startup is another in a list of attempts by Wilson to establish himself as a force among NFL entrepreneurs. His previous Seattle-based celebrity media company TraceMe pivoted to become , a sports prediction app. His resume also includes , his production company, and , a high-end fashion retailer.
Seahawks quarterback Russell Wilson gives a thumbs up at an event at Zillow Group in Seattle. (GeekWire Photo / Kevin Lisota) Russell Wilson won’t suit up on Super Bowl Sunday but he’s still staying busy off the field in Atlanta this weekend. The Seahawks star quarterback has been making the rounds all week, jumping from media interviews to sponsor events to high-profile parties before today’s big game. Top of mind for Wilson is , a new sports prediction app that he’s been touting to reporters this week. The free-to-play app debuted a few months ago and offers real cash prize payouts to users who can make the most accurate prediction on. For the Super Bowl, it is offering a $250,000 grand prize to anyone who correctly predicts all 16 questions on the line. They range from specific in-game predictions — which team will have the longest field goal? — to off-the-wall questions such as: What color shirt will Adam Levine be wearing when he takes the stage for his halftime performance? Tally mimics gamification and engagement concepts from HQTrivia, a live mobile game which went viral last year. The app last month expanded beyond sports and ran predictions games for The Golden Globes, The Bachelor, and even President Trump’s national address on immigration. Prizes go to users who rack up the most points, which are awarded on a probability scale — if you predict something with a low chance of happening, you win more points. There’s also a jackpot — $250,000 for the Super Bowl — that goes to people who ace all the predictions. Tally funds the prize payouts, which are issued to winners via PayPal within three days. The company’s CEO, Jason LeeKeenan, said the app is not related to sports betting, which has caught the attention of investors and technologists expecting more legalization across the U.S. after a key Supreme Court last year. “We see this as a really friendly version of fantasy,” he GeekWire in November. Tally is an evolution of TraceMe, a celebrity content app that was the original premise of the company . TraceMe shut down , laying off staff and closing its Los Angeles office as it shifted focus to Tally. TraceMe had aimed to connect celebrities with “superfans” through its app via , community features, and more. But according to LeeKeenan, who now heads up Tally, the company overestimated the addressable market for TraceMe, which a $9 million round last year from investors such as Amazon founder Jeff Bezos, YouTube founder Chad Hurley, Alibaba co-founder Joe Tsai, and Seattle-based Madrona Venture Group. Speaking of Bezos — the Amazon chief is also in Atlanta this weekend. He and Wilson were spotted making a friendly exchange at the NFL Honors awards ceremony Saturday night. Sports reporter Darren Rovell posited that Bezos could be a potential new owner of the Seahawks, whose previous owner Paul Allen . Is Russell Wilson talking with his future owner tonight in Atlanta? Jeff Bezos has made the trip (